Advertising on

Promote your ski destination, ski holidays, hotel, chalet or other ski related business to a fast growing audience of affluent skiers and snowboarders. We offer a choice of digital advertising and marketing opportunities tailored to your needs and budget. is among the most respected online guides to the best skiing and snowboarding destinations in Europe and North America. Written by respected ski journalists and other expert contributors, is independent, impartial and trusted.

Continually expanding and freely available 24/7 to a fast growing audience of skiers and snowboarders, features in-depth reports on more than 150 ski resorts, feature articles, accommodation and other guest services with contextually relevant advertising and opportunities to book online. benefits from high search engine rankings in Google™ for a variety of important search terms. Around 70% of visitors are referred by Google ™and other search engines and 30% arrive by direct navigation and referrals from other websites.

  • The Ultimate Ski guide to the best skiing and snowboarding destinations
  • Written by respected ski journalists and other expert contributors
  • In-depth resort reports on over 150 ski resorts in Europe and North America
  • High rankings in Google for a variety of important search terms and key words
  • Delivering a targeted audience to the snowsports industry
  • Cost-effective digital advertising tailored to your needs
  • Banner advertising on a CPM or fixed price tenancy basis
  • Dedicated full-page advertorial promotions pages
  • Your ski resort or region as Resort / Region in Focus on our Home page
  • Supporting advertorial or editorial in Features
  • Competition promotions with or without data sharing

Reach a targeted audience aims to appeal to skiers and snowboarders of all abilities and all ages, from first time beginner to expert powder hound and from children to veteran, to give them the best possible information combined with contextually relevant advertising and the opportunity to book online via well-trusted ski industry and travel industry partners.

Compared to print media, digital interactive advertising online allows advertisers to more easily measure response, to demonstrate advertising effectiveness and invest their marketing budgets more wisely.

Whether you are a ski resort, tour operator, accommodation or travel provider, distributor or retailer of ski clothing and equipment, can help you reach your target audience, measure response and maximise your return on investment.

Banner Advertising

Banners are available run of site or on selected pages only and in a range of standard IAB sizes including leader board (728×90 pixels),  MPU (300×250 pixels), Filmstrip (300×600 pixels), Billboard (970×250 pixels) and special size Hero (660×260 pixels).

Banners are available on a CPM (cost per thousand impressions) or fixed term tenancy basis in a choice of sizes, specifications and subject to the maximum file sizes indicated below:

Format Size


Max File Size

Leaderboard 728×90 pixels



MPU 300×250 pixes



Filmstrip 300×600 pixels



Billboard 970×250 pixels



Accommodation & Directory Pages

Advertisers benefit from a dedicated full page advertisement for 12 months. This includes up to 500-600 words of unique text, a generous selection of images, logos, bespoke enquiry form and full contact details including telephone, email address, web link and Google map showing location of business. Rich media (video) and links to digital brochures can also be included.  Ultimate-Ski accommodation pages and directory pages get indexed by search engines and appear in Google natural search results for added visibility and extra response. Accommodation and Directory pages are promoted from relevant resort pages or other pages as necessary to drive visitors to advertisers’ directory pages.

Resort in Focus

Promote your Ski Resort or Region with high profile ‘Resort in Focus’ or ‘Region in Focus’ presence on the Homepage or Ski Resorts main landing page. Resort / Region in Focus promotions include image(s) and teaser text driving to the relevant resort or regional landing page and/or to special offers pages as necessary.


Feature Articles can be promoted on the Home page and  Features section, specified country pages, ski region or resort pages and by newsletter with teaser text links and/or banners driving to your special feature page.

Contact Us

For more information about advertising opportunities and rates please email us at [email protected]

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