Ski Advertising & Marketing

Promote your ski destination, ski holidays, hotel, chalet or other ski related business to a fast growing audience of affluent skiers and snowboarders. We offer a choice of digital advertising and marketing opportunities tailored to your needs and budget. is among the most respected online guides to the best skiing and snowboarding destinations in Europe and North America. Written by respected ski journalists and other expert contributors, is independent, impartial and trusted.

Continually expanding and freely available 24/7 to a fast growing audience of skiers and snowboarders, features in-depth reports on more than 130 ski resorts, feature articles, 5-day weather forecasts and snow reports, daily news articles, ski deals, competitions, contextually relevant advertising and opportunities to book online. benefits from high search engine rankings in Google™ for a variety of important search terms. Around 70% of visitors are referred by Google ™and other search engines and 30% arrive by direct navigation and referrals from other websites.

  • The Ultimate Ski guide to the best skiing and snowboarding destinations
  • Written by respected ski journalists and other expert contributors
  • In-depth resort reports on over 130 ski resorts in Europe and North America
  • High rankings in Google for a variety of important search terms and key words
  • Delivering a fast-growing targeted audience to the snowsports industry
  • Cost-effective digital advertising tailored to your needs
  • Banner advertising on a CPM or fixed price tenancy basis
  • Dedicated full-page Directory pages and Accommodation pages
  • Your ski resort or region as Resort / Region in Focus on our Home page
  • Supporting advertorial or editorial in Features
  • Competition promotions with or without data sharing
  • Newsletter marketing to 20,000+ skier and snowboarder subscribers.

Reach a targeted audience aims to appeal to skiers and snowboarders of all abilities and all ages, from first time beginner to expert powder hound and from children to veteran, to give them the best possible information combined with contextually relevant advertising and the opportunity to book online via well-trusted ski industry and travel industry partners.

Compared to print media, digital interactive advertising online allows advertisers to more easily measure response, to demonstrate advertising effectiveness and invest their marketing budgets more wisely.

Whether you are a ski resort, tour operator, accommodation or travel provider, distributor or retailer of ski clothing and equipment, can help you reach your target audience, measure response and maximise your return on investment.

Banner Advertising

Banners are available run of site or on selected pages only and in a range of standard IAB sizes including leader board (728×90 pixels),  MPU (300X250 pixels), Filmstrip (300×600 pixels) and special size Hero (660×260 pixels).

Banners are are served using third party ad server technology for independent measurement of impressions and response and are available on a CPM (cost per thousand impressions) or fixed term tenancy basis in a choice of sizes, specifications and subject to the maximum file sizes indicated below:




Max File Size


728×90 pixels




300×250 pixes




300×600 pixels




970×250 pixels



Accommodation & Directory Pages

Our Accommodation pages and Directory pages represent excellent value for money. Advertisers benefit from a dedicated full page advertisement for 12 months. This includes up to 500-600 words of unique text, a generous selection of images, logos, bespoke enquiry form and full contact details including telephone, email address, web link and Google map showing location of business. Rich media (video) and links to digital brochures can also be included. accommodation pages and directory pages get indexed by search engines and appear in Google natural search results for added visibility and extra response. Accommodation and Directory pages are promoted from relevant resort pages or other pages as necessary to drive visitors to advertisers’ directory pages.

Ski Deals

Advertisers and other partners can have special offers promoted in Ultimate Ski Deals, up to one offer per month throughout the year, at no extra cost. Let us help you promote your best deals all year round including early booking incentives. Use Ultimate Ski Deals to help increase bookings in low season as well as to promote late availability throughout the ski season.

Resort in Focus

Promote your Ski Resort or Region with high profile ‘Resort in Focus’ or ‘Region in Focus’ presence on the Homepage or Ski Resorts main landing page. Resort / Region in Focus promotions include image(s) and teaser text driving to the relevant resort or regional landing page and/or to special offers pages as necessary.


Feature Articles can be promoted on the Home page and  Features section, specified country pages, ski region or resort pages and by newsletter with teaser text links and/or banners driving to your special feature page.


Competition promotions with shared data capture are a particularly effective means of promoting your ski resort or ski brand and message. Competitions are promoted widely on, in our newsletters and direct to skiers at ski shows and as part of our own advertising communications in other media channels and events. Previous holiday competitions have generated excellent results for sponsors. Competition terms and conditions and privacy policy allow data capture to be shared with lead sponsors for future direct marketing.


Ultimate Ski Newsletters with features and special offers are sent to our fast-growing database of over 20,000 opted-in subscribers. Advertising opportunities in regular newsletters typically include 40 -80 words of teaser text plus images, logo and link. Banner ads are also available. Newsletter advertisements drive visitors to advertiser promotion pages on or to the advertisers own website as required. Series discounts are available for inserts in three or more newsletters. Solus emails also available on request basis.

Contact Us

For more information about advertising opportunities and rates please contact us



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